When a fintech founder or an e-commerce entrepreneur sketches out where to incorporate their European entity, the reflexive shortlist tends to feature the usual names — the UK, the Netherlands, Ireland, maybe Cyprus or Malta. Lithuania rarely makes that first draft. Yet for these two categories of business specifically — regulated financial services and cross-border online commerce — Lithuania has quietly assembled a package of advantages that the usual suspects struggle to match. Understanding why turns the Baltic option from an afterthought into a serious contender.
